PROFILE

Since 2009, Superflux has pioneered practices of speculative design, critical foresight and experiential futures in business while generating bold, immersive, alternative futures work expanding public imagination.

From our Studio, we push the boundaries of public imagination by producing critical, artistic and imaginative work exploring radical futures. Through Consulting, we’re helping businesses, governments, and organisations imagine and navigate change. 

Moving us from exploration to action to transformation, Studio and Consulting work together with intentional symbiosis.

Our provocative, immersive works have been exhibited globally, including Barbican, MoMA New York, V&A Museum, La Biennale di Venezia, MAK Vienna, Vitra Design Museum, Science Gallery, KUNSTHAUS Graz and more. And we’ve produced impactful futures work for clients like Google AI, Cabinet Office UK, Gov. of UAE, IKEA, INGKA Group, Omidyar Foundation, UNDP and DeepMind.

Our work has received worldwide recognition and won awards, including Dezeen’s Design Studio of the Year Award in 2021 and the Royal Designers for Industry Award in Speculative Design in 2022.

CALL TO ACTION

From its inception, Superflux has been committed to a project of actionable hope. A project of navigating the inevitability of change, exploring its cautionary tales alongside its bountiful potential.

Today’s uncertainty about the future is proportional to the velocity and volatility of change we bear witness to. Our say in this transformation is a rapidly closing window. Our current extractive and anthropocentric trajectory provides a bleak view: ecological destruction, economic and political disarray and an overwhelming sense of disconnect between intention and impact.

Yet, in the cracks of this grand narrative, nature’s tendency to build capacity through collaboration and interdependence is at work. This understanding of our ecological entanglement with everyone and everything around us inspires the possibility of a redemptive future. Even amidst the damage, hope swarms. 

This hope is not a naive optimism. It isn’t a spiritual by-pass of concrete problems or rhetorical acrobatics to excuse us from this mess. It is a thoroughly researched and tested position, with capacity to embrace uncertainty and press closer to the complex and the challenging. 

Our investment in this hope is more than one project, strategy or scenario. It involves experiments and prototypes, stories and archaeologies, cautionary tales and guiding visions. We ascribe to the enduring belief that our reality is ripe with possibility. 

This is our project of actionable hope. 

Collaborators

    • Stelios Ypsilantis
    • Graphic Designer
    • Link
    • Cream Projects
    • 3D Design and Animation
    • Link
    • David Vélez
    • Sound Design and Engineering
    • Link

Alumni

    • Leanne Fischler
    • Georgina Bourke
    • Sam Conran
    • Lizzie Crouch
    • Marianna Czwojdrak
    • Adit Dhanushkodi
    • Mikhaela Dietch
    • Candyce Dryburgh
    • Luisa Fabrizi
    • Jon Flint
    • Dillon Froehlich
    • Alexandra Fruhstorfer
    • Gejin Gao
    • Sarah Gold
    • Elvira Grob
    • Sabrina Haas
    • Maël Henaff
    • Natasha Hicken
    • Kritika Hora
    • Vytautas Jankauskas
    • Marisa Jenson
    • Danielle Knight
    • Francesca Mazzucchi
    • Alix Mccabe
    • Katarina Medic
    • Justin Pickard
    • Raphaël Pluvinage
    • Anuradha Reddy
    • Jake Charles Rees
    • Tobias Revell
    • Megan Rodger
    • Mark Selby
    • Patrick Stevenson-keating
    • Zahra Shahabi
    • Ramin Shambayati
    • Francesco Tacchini
    • Cleo Tsw
    • Yosuke Ushigome
    • Carolina Vallejo
    • Minsung Wang
    • Ewa Winiarczyk

Exhibitions

Awards